Domiciliary Hospitalization in Care health Insurance

Any care or treatment equivalent to hospitalization provided at home comes under domiciliary hospitalization. But most importantly one must not confuse it with pre/post-hospitalization care at home. You cannot take into consideration that care given after discharge or before hospitalization can be covered under domiciliary hospitalization.

Note that domiciliary hospitalization only comes into effect after establishing the fact that hospitalization for the insured is not possible due to any reasonable cause such as the inability to shift the patient to the hospital or the hospital doesn't have an empty bed or anything, but the cause has to be undeniable. Domiciliary Hospitalization should not be mistaken for Home Care.

Care Health Insurance in Care Supreme's Prospectus point 3.1.1.vi clearly states that

Despite suffering from, an illness/Injury (which normally require care and treatment at a hospital), Hospitalization may not be possible perhaps Your state of health is such that you are not in a condition to be moved to a hospital or a Hospital room may not be available when you need the medical treatment the most. 

Under Our Domiciliary Hospitalization Benefit, We will pay you maximum up to Sum Insured, for the Medical Expenses incurred during your treatment at home, as long as it involves medical treatment for a period exceeding 3 consecutive days. 'Pre Hospitalization Medical Expenses and Post Hospitalization medical Expenses' shall be payable in respect of a claim made under this benefit. 

Any Medical Expenses incurred for the treatment for the treatment in relation to any of the following diseases shall not be payable under this Benefit:

Asthma; Bronchitis; Chronic Nephritis and Chronic Nephritic Syndrome; Diarrhoea and all types of Dysenteries including Gastro-enteritis; Diabetes Mellitus and Diabetes Insipidus; Epilepsy; Hypertension; Influenza, Cough or Cold; All Psychiatric or Psychosomatic Disorder; Pyrexia of Unknow origin; Tonsillitis and Upper Raspatory Tract Infection including Laryngitis and Pharyngitis; Arthritis, Gout and Rheumatism. 

This benefit is optional in certain policies provided by Care Health Insurance, whereas, in other policies, it is included as a foundational benefit. 

As Base Benefit in policies: Care Supreme; 

As Add-on / Optional Benefit in Policies: 

Claim Shield Benefit by Care health Insurance

Claim Shield Benefit is an optional benefit offered by Care Health Insurance. It covers items/consumables that are otherwise excluded in a claim. There are 68 items. 

As per the prospectus of Care Supreme 3.2.17, Claim Shield Benefit states that 

If a claim has been accepted under this benefit, then We shall indemnify for the items which are not payable, as per List - I under Annexure 1. The maximum claim payout under this benefit shall be limited to applicable Sum-Insured under the Policy.  

Note : Coverage for any item as per List-I under Annexure 1, Shall be available only if the same is not covered under any Base Benefit or Optional Benefit.

Various plans from Care Health Insurance allow you to select this optional add-on feature.

Namely: Care Supreme

MS Word Font Size

 

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Shortcut Key:
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Note: There are buttons adjacent to size dropdown menu that lets you instantly increase & decrease text size by 2 point per click.

How to get Plasma?

First and Foremost you'll need two things:

1. Requisition Note / Form for plasma.

2. Blood sample of a person who is in need of plasma.

Note:  Unintentionally some WhatsApp groups who are helping people has caused people to believe that demand draft in the format of form is must. That is entirely false. If your doctor has written on plain paper stating patient details and his need for plasma  and has signed with his reg. number its a valid document and no lab/bank can refuse it.  

Now that you have the most basic two things, lets move on to getting plasma. 

There are blood banks that have plasma stored from donors. They will be the only ones that can provide you with plasma in any case. Blood banks can be private or government. 

Due to shortage they will ask you to bring donor. Before you take a donor to bank you need to make sure he/she is eligible for donation of plasma. Parameters for Eligibility Parameters for eligibility.

Lets assume you have a eligible donor. You will take the donor with you to the bank but extracting plasma is a time consuming process. It will take about an hour or so to collect the plasma and then the plasma has to cross checked with patient's sample to see if any complication arises. All in all it will take time, time you might not have. So, if the plasma of same blood group is available at the bank/lab they will take your patient's sample and test it with plasma in stock, soon as the find a match they will give you plasma meanwhile, they will start the denotation process with donor. 

It will cost you eve if you have donor. Why?

Do not buy plasma on the basis of blood group from any one. Why?  

Disclaimer: All the information here are based on best my knowledge, research and observation. I advise you to confirm any or everything with your consultant before making any decision. My aim is to merely provide info and answers for guidance, so you must make your own informed decision based upon the advise of your consultant Doctor.

Do not buy plasma only on the basis of same blood group.

Desperate time calls for desperate measures. The shortage of resource has lead to a lot of resources being black-marketed.. But plasma by design cannot be black-marketed by any individual. 

Never buy plasma from anyone even when they say that they have same blood group as the one you are looking for, because before insertion plasma needs to be tested with patients sample to ensure that there are no complications. Then and only then a plasma can be induced in the patient's body. 

You'll always need two things before you can get plasma, first is doctor's requisition/demand note  and second patients sample. 

Disclaimer: All the information here are based on best my knowledge, research and observation. I advise you to confirm any or everything with your consultant before making any decision. My aim is to merely provide info and answers for guidance, so you must make your own informed decision based upon the advise of your consultant Doctor.

If I have a donor will I have to pay for plasma?

Yes, you will still need to pay for plasma even if you have a donor for following reasons;

1. The cost for the operation of machine 

2. The cost for Lab/banks infrastructure such as equipment's, manpower, storages etc.

To keep a bank/ lab operational there are running expenses which are the sole reason you will have to pay for plasma no matter what. 

So, next time give it a thought before you label any bank/lab as corrupted or thief . They are also working where the have to come in contact with Covid patient's sample and more often then not to Covid positive people. They are as much at risk as a hospital staff/doctor. 

Disclaimer: All the information here are based on best my knowledge, research and observation. I advise you to confirm any or everything with your consultant before making any decision. My aim is to merely provide info and answers for guidance, so you must make your own informed decision based upon the advise of your consultant Doctor.

What Do I need to know Before I donate Plasma

Before you go for donation of plasma for Covid patient you need to check following things

It's been more than 30 days since your complete recovery.

You must not have Blood Pressure.

You must not have Diabetes (Sugar).

You should have never been pregnant. 

If you fulfill all above markers then and only then you should move to the next step. 

Now you will need to get tested for antibody count. 

if your count is above 20 only then you will be able to donate plasma. 

Why?

Because under 20 antibody count does not help patient that much and since you can only give certain amount of plasma to a patient its important to make sure the plasma you give has good level of anti bodies. 

Disclaimer: All the information here are based on best my knowledge, research and observation. I advise you to confirm any or everything with your consultant before making any decision. My aim is to merely provide info and answers for guidance, so you must make your own informed decision based upon the advise of your consultant Doctor.

 

Who Can Donate Plasma?

Plasma can be donated by only those:

Whose antibody count is more than 20 
Who doesn't have Blood Pressure Issue
Who doesn't have Diabetes (Sugar)
Who has never been Pregnant. 

All the information here are based on best my knowledge, research and observation. I advise you to confirm any or everything with your consultant before making any decision. My aim is to merely provide info and answers for guidance, so you must make your own informed decision based upon the advise of your consultant Doctor.

MS Word Change Case

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It can be used to change the case of alphabet i.e., it can help you change the alphabet to either capital & small by simply selecting alphabet or word or sentences. 

There are 5 options available:

Sentence Case:

Changes to suitable case by changing all letters to lower case except the first letter after every period and such instances where the letter needs to be lower or upper case.

Lowercase: 

Changes all the letters to lower cases (small letters), regardless of sentence beginnings or grammar. 

Uppercase:

Changes all the letters to upper cases (CAPITAL LETTERS), regardless of sentence beginnings or grammar.

Capitalize Each Word:

First Letter Of Each Word Will Be Capitalized. 

tOGGEL cASE:

This will interchange all the letters, i.e. all small letters will become capital and all capital letters will become small. fOR EXAMPLE: i AM sUYASH gUPTA

Application: 

This is widely used to format articles and letters by a single click, so as to avoid mistakes. In some cases, there is need to highlight text where Uppercase is used most. This helps you in changing font’s case without having to re-type it in desired font case.

Shortcut Key:

Shift + F3 (This Will toggle between cases)

7 Most unexpected deaths in Game Of Thrones.

Game Of Thrones has always been know and loved for its demeanor of executing "important story driving" characters.  But if anything, nature of human is to adopt. After few shocking deaths audience learned to stop expecting anything. This being a fantasy & fictional series, writers had a leeway to bring the dead character back into play whenever they felt the need to. As they already had deviated a bit from original book by George R. R. Martin, which led many people to believe that the script writers are going somewhat rouge and would ruin the story in the series. But, halfway through it was clear every script writer that had a part in it was worth their salt. They didn't bring back as much dead characters  as hey could have, keeping the audience amazed. Many other might have brought back few characters that were highly appreciated by audience, but these people didn't.

Game of thrones was not such a big show at the beginning, but it was the death of a character which really put Game Of thrones on Map at a very big pedestal . 

The death of Eddard "Ned" Stark. Still and always will be the most unexpected character execution in the history of media entertainment. No character in the whole series looked as suited to sit on Iron chair as him. The build of chair only suited him and then maybe Tywin Lannister.

Second shock came with death of his Son Robert Stark. Many believed Ned Stark was killed to make way for the character of Rob Stark to flourish and be the center of attention. After Ned's death Rob was portrayed in manner which led audience to believe that this character was here to stay, but as "unexpected" he was killed too. This marked the point in series where audience believed the words of  Arya Stark said "Anyone Can Be Killed".

Then came the death of Joffery Baratheon. One of the most hated characters in Game Of Thrones, Credit of which goes to the acting Jack Gleeson. He amazingly portrayed the character on screen, he may not be appreciated within the general viewers due to hatred toward his character of "Joffery", But! those who know, knows what an incredible job he did in playing the character.

Soon enough, the fall Oberyn Martell came. He was the only one character in Game Of Thrones who lived lavishly and with freedom in the Kings Landing even after making his intention, hatred and willingness to kill Tywin Lannister "Hand Of The King" at the time. Though the character didn't survived much longer, he gained appreciation of viewers almost as fast as Ned Stark.

Then it came time for Tywin Lannister to die. For many viewers the death of Tywin Lannister was as shocking as the death of Ned Stark. And this after the fact that viewers had realized that the series is know for killing main characters, still no one expected for Tywin to die the way he died.

To some viewers death of Petyr Baelish was unexpected and to most viewers the moments that lead to his execution was unexpected. It may not be as unexpected death as any other, but it does take the crown for having the most unexpected moment of trail followed by quick execution. This killed the quench of viewers who constantly kept on expecting more better thrills from series. 

Now, the Death of Night King. Although many people believed/expected he would die, but some even believed he might live, but almost everyone thought he wouldn't die at his very first battle at Winterfell. Maybe, he would fight and retreat to fight another time, maybe he would force livings to abandon North and migrate to south for another fight. But for him to die this fast wasn't expected at all. 

Do you agree with our list? Let us know your thoughts in comment below. and if you could then make vote on the below section.

Branding And Advertising Via Social Media Marketing

In this Information age Social Media Marketing is one of the best marketing techniques that yields the best targeted results. If at the very least you convert 100 Leads Easy from SMM, It’s better than anything else.

Through SMM you reach the audience that are more likely to render your services or use your product. You reach those people who take interest in what your business is about.


Better than Brochure Marketing & Paper Marketing
1. Brochure reaches a lot of unrelated clients.
2. Costing per converted client is a lot more.
3. No Reports can be established to strategies your marketing techniques and realize the results.
4. This marketing is limited by geography. i.e. you can only reach people of a selected region. With every added region costing rises.
5. No self marketing. Only 1% of brochures or any other printed content is passed on to others by the receiver

Better than Television Marketing & Radio Marketing
1. Costing is a lot high as compared to Social Media Marketing.
2. Not all potential clients are reached.
3. Factors like Channels & Time of advertisement fluctuate the amount of viewers/listeners drastically.
4. 15-70% rate of Self marketing. F
or 70% your Ad’s  should be a lot more engaging that a user might/would actually record and share on Youtube. And those kind of Ad’s costs measurably more than Social Media Marketing.

Benefits of Social Media Marketing
1. Reach only those who are your potential clients.
2. 80-100% self marketing, every like/share/re-tweet notifies the entire circle of the person who liked/shared/re-tweeted your post.
3. One potential client have friends/followers in his/her profile that share same interest. Reach one and you automatically reach at least 10 more.
4. Effective costing because you only pay to reach potential clients. And that exponentially increases percentage of leads.
5. Reaching a 100 who share your interest is way better than reaching 1000 who don’t.

What We Ensure to Clients

Audience Targeting

Reaching 100 People who cares about your product generates more buzz then reaching 1000 who don’t need your product. Every products appeals to different mind- set, it’s important to realize what you’re marketing for and who your potential clients are.

Absolute Hashing

Using hashing technique requires proper evaluation of content and knowledge of tags so as to target topics that relate viewers. This technique can make your content a lot more visible if used properly & invisible if not.

Brief Content

Once you’ve reached the targeted audience, it’s important to keep them focused. And the way to keep them focused is pouring the content that will draw the attention of reader.

Focused Blog Posts

After you’ve provided the brief and captured the attention of viewer then you need few Blog Posts. Blogs provide the detailed information to the reader/viewer who is interested in your product. This is essential to clarify all the doubt/quires in the mind of reader.

Time Assessment

Different people with different mind-set & occupation have different time slots when they come in interaction with media. It serves with knowing when to reach who. Right time at Right place.

Reach Us For Quote

Website : Signature Ink Infotech

Mail Us at : suyashgupta777@gmail.com

Call Us at : +91- 8103532007/8959006895

Top 3 reasons why a Start-up fails.

Within the span of last 7 years Start-Up has been one the most engaging trend, as it has attracted substantially more youth than it did ever before. This is a good sign of progress among youth, as they are now willing to make it on their own rather than following through traditional ways. Today’s youth is not afraid of going against the grain, although this is the sign of confidence but it has mostly been the reason for failures of start-ups. Fear of taking risk is what gives you the push to make it through.

Today the definition of start-up is mostly perceived as building a business on just an idea by acquiring funding from investors. And so, everyone thinks that’s easy, all I have to have is an idea that and build a business plan around it to pitch it to investors. Above 90% of people who engage in start-ups build their business plan in relevance with investor which is the first big mistake. A business isn’t built to raise funding it’s built to raise revenue, and so a business plan should be curated for investors but for the clients / customers.

The new entrepreneurial generation misconstrues start-up as a business, but in reality start-up is a stage of business. There was a time when 90% of business that started, survived and flourished; by now this figure is upside down. The reason the start-ups where so successful back then was very simple and logical. Back then entrepreneurs cared more about nurturing their business with efforts rather than spoon feeding them money to grow. Yeah sure! Money multiplies money, but the fact isn’t universally applicable cause if it were so then no small business had ever became big. An entrepreneur must never shelter the ideology that justifies the fact that every start-up can only be a big business by investment.  And so, he/she must never stop putting in efforts into that start-up just because it didn’t received any funding. A start-up could only be a business if it has the juice to survive even without the funding all it needs is an effort.

There are various key factors that an entrepreneurs must be aware of, these are:

Exit Strategy: Remember it’s pessimists who created parachutes. It’s always better to assume that at one point plan may fail and exit strategy is what help you to limit your exposure to loss. Learn your weakness so as to provide more strength to them, to keep business from failing.

Market Analysis: You must never think of your idea to be a unique until you happen to have invented a revolutionary product that provide better solutions. And when your idea isn’t unique, you then have to analyse the market to realize what would be sector of your potential clients / customers.

Resource Allocation: Although investment plays an important role in growth of business but it doesn’t mean that pouring in more will result in exponential revenue generation. Understand the market place and smartly allocate your resources accordingly.

Dilemma & Lifestyle of Writers

Many of you out there believe that the job & lifestyle of a writer is easy. We Sit-around all day; all week and suddenly we write something and voila! job’s done. Well! You wouldn’t be wrong because that’s how it looks from your side of the wall. Let me paint you a picture of our side of the wall.

Yes! We writers sit around all day all week but that’s just our physical posture, but in truth, our mind is going nuts with recurring questions all the time. What should I write about? What could be the title? What could be the matter/ content? And trust me it’s no piece of cake. Even when you’re doing something else, a bug crawls up your brain and says “Hey! This seems nice I could write about this. Hell! I am gonna write about this.” But by the time you actually start writing it’s all gone.  What seemed like a nice topic to write about now seems stupid.

See! The thing is writing isn’t much of job for us. It’s a habit; a hobby; a necessity; an addiction; or may be even an itch, an itch that we can’t scratch. The only thing is we made a profession out of it so we can do what we like and still be able to pay the bills. We are diversified to; we are authors/novelists, content-writers, copy-writers, columnist, blogger and much more. Shit! We can even form up a word and give it a definition. You know why? Cause every piece of paper you read is in one way or another written/edited/formatted by a writer. We all different types of writers have our own issues to deal with. For Author/Novelist, it is the sheer pressure of completing the novel, and it’s not just about writing what’s in our mind it’s more about writing the story in a manner that would be clear in the mind of the reader. Authors spend most of their time working on a book and there are times when the book that they finished isn’t good enough for publishing, sadly they never transform from manuscript/draft to a published book and there goes their effort down the drain. For bloggers, the main issue is what to write about? And how to start it? We even have to re-think titles of the article over and over again because that’s what catches the attention of the reader in the first place. For content and copywriters, the most difficult part is to figure out the matter because they know what they have to write about they just have to figure out what it is they could write about it. So, if you think writing is easy then think again, and if you reach the same conclusion again then start writing something. And yeah it’s true anybody can be a writer, just as anybody can be anything all they gotta do is put their mind to it.

In all honesty, most of us I mean like 99% of us writers are in fact writers by choice, it’s not that we couldn’t do anything it’s just that we didn’t want to. And like said our lifestyle is hard but it ain’t bad and I mean at all. It’s pretty freaking amazing. We do work by choice and work of choice. We have flexible hours of work and the timeline of delivery is somewhat flexible too. Shit! We can even sit around all day say we are thinking!!! Waiting for inspiration!! We win most of our arguments except when there is a woman on the other side of the argument, we are able to profoundly serve sarcasm with pure intent of pleasure , and when someone is mad at us we know what to say too.

And most of all we do what we like to do, we do it whenever we want to do it and from where ever we prefer to do it. Even as a writer I can’t put it in words but it gives an amazing sense of feeling when your profession is your hobby.  I mean, imagine! You are sitting on a roof or a garden close to nature or even your room where you feel comfortable not just physically but mentally too and a cup of coffee on the side and music playing and all that mesmerizing stuff and this is where you actually do what you like and it even earns you money. It’s like earning money for living. And To all fellow writers: When I was drafting this article I had an idea of creating our own legit network. So I built a group on Facebook & LinkedIn which I will closely monitor so as to filter unwanted and unwelcomed elements out. Join me if you want. It’s called Global Writer’s Network.

Branding by Hashtag..!

It’s highly unlikely to search on Google for something and come up with “No Results Found”.  It happened to me. I searched for hashtag of my not so famous blog called Its Diversified (itsdiversified.blogspot.com)

Well! It had been a year since I’d been operating a blog via Blogspot. I’d been on & off, having no consistency with posting timeline I never got much views. The more I explored the more I got fascinated and interested. As any other writer I wanted my words to reach more and more readers. So, I shared my posts a lot then one day it hit me, why not try to brand it. Using all those hashtags while posting on SNSs (Social Networking Sites) I realized I could brand my blog with a certain hashtag of its own. As first instinct I went and searched for #itsdiversified on google luckily enough I found it to be dead as google showed no result for search & same thing happened on all SNSs (Twitter, Facebook, G+ LinkedIn, Instagram & Pinterest) so didn’t had to look any further.

This was a huge breakthrough for me cause now in a way I get to own a hashtag as no one currently uses this (#itsdiversified) hashtag so when the only posts in relevant searches  would lead directly to me and my content on blog. Currently the hashtag is still not used by any other people but I am working and its promotion cause once it become trending and people start using it then it would mount to branding of blog. Phrase “Its diversified” also happens to be a phrase that could be commonly used by people if it were to be a noun it would have been a lot harder to promote it (But not impossible). #itsdiversified could be used in all sorts of posts tagging all I have to do is promote it in a way that people start taking it into a notice and start using it if they feel its need. If #itsdiversified becomes trending enough then as being its base brick it would increase my blogs visibility, because being all initial posts of #itsdiversified linking to me and my blog google has learnt to prioritize my posts. This could be understood as teaching Google (Its worms) to direct themselves at my posts when & if #itsdiversified is searched.

Similarly creating and owning a hashtag could help you in branding. No matter what business or start-up you have what product you are selling or if you are profiling yourself, hashtag building would help a lot. From my point of view Hashtag creating & building is one the best branding techniques if it happens to pan out. As I have never seen branding by hashtag creating I cannot certify it as a commonly used or verified method of branding. I had an idea for promotion of my business (In this case my blog) and worked on it.

It doesn’t take a genius to understand that what I am saying makes sense even though you’re reading it for the first time that if a hashtag is created by you and becomes trending you would definitely get traffic. Besides out of all the hashtags you use do you know anyone who ever could certify that he/she is the creator of it or he/she posted the first post on internet. I mean if someone came up to you and say I was the first person to use #awesome on whole internet your first response would be “Yeah Right!” wouldn’t it. But in case of #itsdiversified I can easily certify it. As I kept track of my progress and made a video in which you would find the complete timeline of how I created #itsdiversified and initial results of google and all SNS that I searched. But don’t take my word for it, you can search for yourself on google and realize that results on it directs to me and my blog. Moreover you can search on any of the social networking sit (Twitter, Facebook, Instagram, LinkedIn etc.) for #itsdiversified and you would find top posts linking to me and my business (Blog). Though this method of branding by hashtag creation is not acknowledged by any of public figures I (a small blogger) could state for a fact that I have observed a certain amount of hike in viewers of my blog. 

What constitutes a good business plan.

Business plan constitutes an inked format of carefully calculated set of choices & decisions in association with assessment & evaluation of factors that holds the potential of regulation of resources, investment & profit. These inked formats are systematically organized, arranged and classified into various categories. Each category provides a detailed structure of what it is devised to represent. It’s important to understand what to present in each category and more important to know what categories must be included in a business plan. You can always add-on a category but there are some categories that are essential to a business plan. Categories are not anything complicated it’s just a titled paragraph that makes it easy for reader to get the gist before reading the paragraph. Categories also makes it easier to locate certain information in a document of such length and particulars. No arises a question what are these basic categories that forms a business plan? In other words what sections must be included in a business plan? Let’s discuss the most essential categories / section that a business plan must have.

♦ Company Summary:

This section is the first part that a business plan must hold. It provides the brief description of your business / company or a start-up. It provides info of what you / your business is all about and what are its goal. Remember this section shouldn’t hold any financial information and functional information. This is just for the bio of your business and its purpose not for the financial and inner workings details.

♦ Executive Summary:

This is the spine of any business plan. Executive Summary is in itself a whole detailed documents with various sub categories. This section is where it is required to present the whole idea and working of your business or start-up. Note that this section either doesn’t require any financial details but only the complete detailed elaboration of how the business works and what it’s about. The vital subcategories are

Management Team.
This section include details about your management team.

Customer Problem.
This section provides info about your start-up / business, i.e. it tells what customer problem you are solving.

Products & Services.
This section provides the details of your product/service that you desire to deliver to your clients.

Targeted Audience.
Every product or service is required by different sort of people. Let the readers know of what will be the audience that might buy your product or render your services.

Potential audience.
This section moves a bit further than targeted audience. Here might become would. This is the audience that will most likely buy your product or render your services.

Sales & Marketing Strategy.
This section will contains the details of you plan to reach your potential audience.

Competitor Analysis.
This section will provide the complete analysis of your competitors and what would be your counter measures if any one decides to “go to the mattresses” with you.

♦ Financials:

This is the only section where you must present all your financial statistics. Financials includes details about all investments and previous investors (if any) and the reports of revenue and profit that your business generate or is believed to be generating.

If you have a start-up not a business the story changes a bit, you don’t have to include your investments or investors cause there are none at this point and there is no revenue reports all you have is estimate of what revenue could be generated if a business were to be started. However, if you have a seed funding or equity or any sort of investment incoming you must mention it.

♦ Important Add-Ons:

There are various add-on categories that are required to transform a good business plan in to a better one. The above discussed are must for a business plan but there are add-ons like Exit Strategy or Stop loss protocols and contingency strategy that are by all means as much necessary as hand to body. Without these “hands” plan would still live but wouldn’t be as efficient. 

Carl Sagan's Pale Blue Dot

That's here.

That's home.

That's us.

On it, everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every superstar, every supreme leader, every saint and sinner in the history of our species, lived there on a mote of dust suspended in a sunbeam.

The Earth is a very small stage in a vast, cosmic arena.

Think of the rivers of blood spilled by all those generals and emperors so that in glory and triumph they could become the momentary masters of a fraction of a dot.

Think of the endless cruelties visited by the inhabitants of one corner of this pixel on the scarcely distinguishable inhabitants of some other corner.

How frequent their misunderstandings, how eager they are to kill one another, how fervent their hatreds.

Our posturing’s, our imagined self-importance, the delusion that we have some privileged position in the universe, are challenged by this point of pale light.

Our planet is a lonely speck in the great, enveloping cosmic dark.

In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.

The Earth is the only world known so far to harbor life.

There is nowhere else, at least in the near future, to which our species could migrate.

Visit, yes.

Settle, not yet.

Like it or not, for the moment, the Earth is where we make our stand.

It has been said that astronomy is a humbling and character-building experience.

There is perhaps no better demonstration of the folly of human conceits than this distant image

.

To me, it underscores our responsibility to deal more kindly with one another and to preserve and cherish the pale blue dot, the only home we've ever known.

By Carl Sagan 

The Cosmic Address

Before we learn about Cosmic Address, It’s important to know what cosmos is. Cosmos in easy word is everything that there is or there ever will be in existence. For instance let’s talk about postal address, the way we define our postal address is by layers / levels through which we could be located. House Number à Street Name/Number à Locality/Neighbourhood à City à State/Province à Country, and that’s where we end our postal address at country we don’t go writing our continent or Earth/Globe. But when we speak of cosmic address the scale turns to new heights where our house number becomes the planet Earth and the Earth/Globe becomes Cosmos.

♦ Earth (House Number) 

The Planet where we or anybody we've ever know live. Home to all our continents & countries, civilizations & governments.

♦ Solar System (Street Address) 

The system that house our planet surrounded by celestial bodies. The Sun is at its near centre and all planets revolve around it

♦ Milky Way Galaxy (Locality / Neighborhood)

The galaxy that house a group of such solar systems. With what is believed to be a dark matter at the centre of it which is responsible for gravitational activity to keep the systems bound in a motion.

♦ Local Group (City) 

The group of such galaxies is called “The local Group”. Imagine localities in a city it's just like that but on a much much higher scale.

♦ Virgo Super Cluster (State / Province) 

These local groups combine and form a Virgo Super Cluster. Every cluster has a lot of local groups which has many galaxies who have enormous amount of solar systems with uncountable Suns Planets and Stars.

♦ Observable Universe (Country) 

This is the last line know to us till now and so we call it observable universe. This is the collection of all super cluster that we currently know of.

♦ Cosmos 

We are yet to discover what in our term could be called continent and globe and who know there might even be a lot more layers. So, we call it all Cosmos and this is our Cosmic Address.

Comparing Microorganism to Human would be a rational comparison on relative scale to understand the comparison of Planet Earth to Cosmos.

It's not all about profit when it comes to a business plan.

When making a business plan many believe that if the stats show the tremendous amount of profit through a business it would make the business plan obsolete and would easily get investors. This ideology is wrong and one shouldn’t shelter it. One must always consider “all going wrong” situation and then create a business plan. If you have a plan that could yield a high profit but you don’t have the fail safe contingency plan for loss assessment than the plan is as good as a project for school/college competition, cause no matter what the plan is it’s just for assessment purpose and will not be followed. However if you include protocols to limit your losses in “all going wrong” situation then the plan would seem effective and will capture the attention of investors cause then they will have a comfort of assurance for when things go south. Remember, Inventor invented the Airplane but a pessimist invented a parachute. Now, ask yourself how safe would you feel flying in plane that on paper says will fly smoothly and has no parachutes in it? Besides of how much profit a business would yield, there are factors that decide the potential of a plan. Believe it or not but these factors are a lot more concerning than how much profit you can make out of a business.

♦ Going Concern Concept.

As an entrepreneur you must be aware of a concept of commerce known as “Going Concern Concept” according to it when someone (An entrepreneur) is starting a something he/she starts with hope and assumption that it would remain business for foreseeable future and it would not be subjected to halts and assets liquidating. To follow this concept a business plan requires all sorts of evaluation of aspects through which a business might could or would face the resistance in its growth.

♦ Competitive Analysis.

Many misconstrued this concept of analysis and believe it only has to do with know what and how the competitors are doing business. Well! It’s not completely wrong but it’s not complete either, it’s just a part of it. It is necessary to analyse what the people who are already in business are doing and how they are doing it. Their failures will be your lessons and their success could be your path, but competitor analysis is much more than that. It doesn’t only provide analytical stats about your existing competitors but it should also be open to ideas that there will be another new competitor in future.  This analysis will educate you about what to do when a new competitor comes in the play with what would seem like better plan then you cause let’s not close eyes to the fact that world and it’s tech is evolving on daily basis. So to cover yourself from the effect of another competitor coming in play this competitive analysis will make you flexible to improvisations and resource management.

♦ Exit Strategy.

This is not just one of the most but it is the most important part of a business plan. Exit strategy is what devises you to control your losses and get out while you still can. It’s harsh but it true that the chances of a business flourishing now a days are way to slim as compared to last century. Everyday evolution in technology has made the market a lot more volatile, you may buy a piece of machine now but its highly probable that a new machine with better tech would be available in market soon enough. But there are start-ups that don’t depends on machines but one way or another every start-up is affected by technology for better or for worse. So to limit your losses exit strategy must be in place. Exit strategy is what you plan to do when you hit a certain low. It’s most important because when you start a business and it hits the ground your mind loose the sight of big picture and the stress makes you make rash decisions, but having a devised set of protocols at the very early stage of business prevents you from making wrong decisions at the time of your loss. Exit strategy doesn’t necessarily contains the steps of how to get out by closing and liquidating your funds but before that it contains of how to optimize your strategy to have a shot at surviving in market.

Remember an entrepreneur should be an opportunist and optimist but most of all he should be pessimist.

How Flipkart became the top player of India.

In the year 2007, Flipkart took its baby-steps. Founded by Sachin Bansal & Binny Bansal, both are alumni of IIT Delhi who were working for Amazon. They both shared a vision of running their own e-commerce platform, and so they did what most only think of. They left their jobs at Amazon and started their own company. Initially the aim was to only sell books, but as they explored facts they realized they could be in big.

Although it may look simple but making it large doesn’t come easy. From evolving the Book selling platform into India’s top e-commerce site they invested all their efforts. To ensure company’s credibility they faced two most important issues of every e-commerce platform. First is payment integration, which always placed a buyer in difficult spot as they always sheltered the idea of payment going to scrap and not having goods delivered, and offcourse then there was a lengthy process of online payment by e-banking. However, Flipkart pulled through, they introduce easy and reassuring methods of payments for consumers, like Cash on Delivery (COD) & Payment by Card. Second issue was setting up a supply chain to make sure the goods are delivered timely.

When it comes to growth of company only credibility doesn’t help much. For growth one always needs funds to expand. Sachin & Binny knew that well, and so they approached VC’s & investors. Realizing the potential of their business investors gladly chipped in. Raising funds Sachin & Binny gave away stakes to investors and propelled the company at a rate that wasn’t estimated. Who would have thought that the two employees of Amazon could be one day their biggest competitor in India. This was all made possible because of the funding they raised. Being Flipkart founder Sachin & Binny Bansal holds only 7.5% share of it, all the rest is sold to investors.

Major shareholders of Flipkart are Tiger Global International II Holdings that holds 30.86%, Intervision Holding B.V has 22.44% & Accel India Venture II Ltd. Has 8.98% shares of Flipkart.

Every Entrepreneur knows the benefit of raising funds through VC & Investors. The ideology of being the 100% shareholder of own company is wiped out as we all know bigger investment generates better return. All the major players of all the fields have VC’s & investors as associates, whether it’s Google or Apple Inc. or whoever. They all know the eternal truth “Together We Stand Divided We Fall”. 

Why a Start-up must have a Website/App.

The world isn’t big enough, with the tech. today it’s easy to connect anyone from anywhere. So starting up, why not cast a wide net to capture the clients. A start-Up is limited if it’s reachable only through physical presence of client, and in this era where competition is at its peak, even a small step can lead to big changes & build new heights.

Not only every step you take matters but also the steps you don’t take, plays a far more important role in your success. No matter what field you are starting up in or what problems you are solving, you need for people to know that you exist and that you do something. How will people or potential clients reach you if they don’t even know that you exist, makes sense, doesn’t it? Then how to reach more & more people and let them know about your business?

The best way to acknowledge your presence to the crowd is through internet. For instance it might stand to reason that why one could have that doesn’t need a Website/App to make a sale, but making a sale & a profit are two very different things. True, there are business that won’t make a sale by a website/app, but in such cases a website/app can provide a platform to provide the introduction, information & a channel to reach you and your business.

Why limit the reach of clients geographically when you have the whole globe. Plus reaching more & more people will only and efficiently amount your start-up in becoming a brand. Take Royal Royce or Gucci or Prada for instance, a lot of people who can’t afford to buy their product know them well, not only the crowd who can’t afford but also those, people who don’t want their product appreciate it. This is what is called ‘building a brand’.

Look-up any brand you could think of and Google it, you will see it’s webpage/app, why because they know the power of knowledge and they know the benefits of educating the people of their product.