Branding And Advertising Via Social Media Marketing

In this Information age Social Media Marketing is one of the best marketing techniques that yields the best targeted results. If at the very least you convert 100 Leads Easy from SMM, It’s better than anything else.

Through SMM you reach the audience that are more likely to render your services or use your product. You reach those people who take interest in what your business is about.


Better than Brochure Marketing & Paper Marketing
1. Brochure reaches a lot of unrelated clients.
2. Costing per converted client is a lot more.
3. No Reports can be established to strategies your marketing techniques and realize the results.
4. This marketing is limited by geography. i.e. you can only reach people of a selected region. With every added region costing rises.
5. No self marketing. Only 1% of brochures or any other printed content is passed on to others by the receiver

Better than Television Marketing & Radio Marketing
1. Costing is a lot high as compared to Social Media Marketing.
2. Not all potential clients are reached.
3. Factors like Channels & Time of advertisement fluctuate the amount of viewers/listeners drastically.
4. 15-70% rate of Self marketing. F
or 70% your Ad’s  should be a lot more engaging that a user might/would actually record and share on Youtube. And those kind of Ad’s costs measurably more than Social Media Marketing.

Benefits of Social Media Marketing
1. Reach only those who are your potential clients.
2. 80-100% self marketing, every like/share/re-tweet notifies the entire circle of the person who liked/shared/re-tweeted your post.
3. One potential client have friends/followers in his/her profile that share same interest. Reach one and you automatically reach at least 10 more.
4. Effective costing because you only pay to reach potential clients. And that exponentially increases percentage of leads.
5. Reaching a 100 who share your interest is way better than reaching 1000 who don’t.

What We Ensure to Clients

Audience Targeting

Reaching 100 People who cares about your product generates more buzz then reaching 1000 who don’t need your product. Every products appeals to different mind- set, it’s important to realize what you’re marketing for and who your potential clients are.

Absolute Hashing

Using hashing technique requires proper evaluation of content and knowledge of tags so as to target topics that relate viewers. This technique can make your content a lot more visible if used properly & invisible if not.

Brief Content

Once you’ve reached the targeted audience, it’s important to keep them focused. And the way to keep them focused is pouring the content that will draw the attention of reader.

Focused Blog Posts

After you’ve provided the brief and captured the attention of viewer then you need few Blog Posts. Blogs provide the detailed information to the reader/viewer who is interested in your product. This is essential to clarify all the doubt/quires in the mind of reader.

Time Assessment

Different people with different mind-set & occupation have different time slots when they come in interaction with media. It serves with knowing when to reach who. Right time at Right place.

Reach Us For Quote

Website : Signature Ink Infotech

Mail Us at : suyashgupta777@gmail.com

Call Us at : +91- 8103532007/8959006895

Branding by Hashtag..!

It’s highly unlikely to search on Google for something and come up with “No Results Found”.  It happened to me. I searched for hashtag of my not so famous blog called Its Diversified (itsdiversified.blogspot.com)

Well! It had been a year since I’d been operating a blog via Blogspot. I’d been on & off, having no consistency with posting timeline I never got much views. The more I explored the more I got fascinated and interested. As any other writer I wanted my words to reach more and more readers. So, I shared my posts a lot then one day it hit me, why not try to brand it. Using all those hashtags while posting on SNSs (Social Networking Sites) I realized I could brand my blog with a certain hashtag of its own. As first instinct I went and searched for #itsdiversified on google luckily enough I found it to be dead as google showed no result for search & same thing happened on all SNSs (Twitter, Facebook, G+ LinkedIn, Instagram & Pinterest) so didn’t had to look any further.

This was a huge breakthrough for me cause now in a way I get to own a hashtag as no one currently uses this (#itsdiversified) hashtag so when the only posts in relevant searches  would lead directly to me and my content on blog. Currently the hashtag is still not used by any other people but I am working and its promotion cause once it become trending and people start using it then it would mount to branding of blog. Phrase “Its diversified” also happens to be a phrase that could be commonly used by people if it were to be a noun it would have been a lot harder to promote it (But not impossible). #itsdiversified could be used in all sorts of posts tagging all I have to do is promote it in a way that people start taking it into a notice and start using it if they feel its need. If #itsdiversified becomes trending enough then as being its base brick it would increase my blogs visibility, because being all initial posts of #itsdiversified linking to me and my blog google has learnt to prioritize my posts. This could be understood as teaching Google (Its worms) to direct themselves at my posts when & if #itsdiversified is searched.

Similarly creating and owning a hashtag could help you in branding. No matter what business or start-up you have what product you are selling or if you are profiling yourself, hashtag building would help a lot. From my point of view Hashtag creating & building is one the best branding techniques if it happens to pan out. As I have never seen branding by hashtag creating I cannot certify it as a commonly used or verified method of branding. I had an idea for promotion of my business (In this case my blog) and worked on it.

It doesn’t take a genius to understand that what I am saying makes sense even though you’re reading it for the first time that if a hashtag is created by you and becomes trending you would definitely get traffic. Besides out of all the hashtags you use do you know anyone who ever could certify that he/she is the creator of it or he/she posted the first post on internet. I mean if someone came up to you and say I was the first person to use #awesome on whole internet your first response would be “Yeah Right!” wouldn’t it. But in case of #itsdiversified I can easily certify it. As I kept track of my progress and made a video in which you would find the complete timeline of how I created #itsdiversified and initial results of google and all SNS that I searched. But don’t take my word for it, you can search for yourself on google and realize that results on it directs to me and my blog. Moreover you can search on any of the social networking sit (Twitter, Facebook, Instagram, LinkedIn etc.) for #itsdiversified and you would find top posts linking to me and my business (Blog). Though this method of branding by hashtag creation is not acknowledged by any of public figures I (a small blogger) could state for a fact that I have observed a certain amount of hike in viewers of my blog. 

Why a Start-up must have a Website/App.

The world isn’t big enough, with the tech. today it’s easy to connect anyone from anywhere. So starting up, why not cast a wide net to capture the clients. A start-Up is limited if it’s reachable only through physical presence of client, and in this era where competition is at its peak, even a small step can lead to big changes & build new heights.

Not only every step you take matters but also the steps you don’t take, plays a far more important role in your success. No matter what field you are starting up in or what problems you are solving, you need for people to know that you exist and that you do something. How will people or potential clients reach you if they don’t even know that you exist, makes sense, doesn’t it? Then how to reach more & more people and let them know about your business?

The best way to acknowledge your presence to the crowd is through internet. For instance it might stand to reason that why one could have that doesn’t need a Website/App to make a sale, but making a sale & a profit are two very different things. True, there are business that won’t make a sale by a website/app, but in such cases a website/app can provide a platform to provide the introduction, information & a channel to reach you and your business.

Why limit the reach of clients geographically when you have the whole globe. Plus reaching more & more people will only and efficiently amount your start-up in becoming a brand. Take Royal Royce or Gucci or Prada for instance, a lot of people who can’t afford to buy their product know them well, not only the crowd who can’t afford but also those, people who don’t want their product appreciate it. This is what is called ‘building a brand’.

Look-up any brand you could think of and Google it, you will see it’s webpage/app, why because they know the power of knowledge and they know the benefits of educating the people of their product.

Best marketing techniques for promotion of Start-up.

Today the world is no more out of reach, with internet there are ways to target potential clients that will make the start-up/business run smoothly and progress. No more door-to-door marketing or cost of televised Ads & Ads in print media. There are now a lot better and cheaper ways through which a small business or start-up can do a cheap and effective marketing.

Website / App:

No matter what business you are running or what problems you’re solving it’s always advisable to let people know what you’re doing, who knows where one might require your services. If they don’t know that you exist, how would they know to reach you when they are faced with the problems that you’re solving?

So no matter what the business/start-up is about it must have a website/app that could at the very least provide the intro, info & the contact details of your business.

Digital Marketing:

Reaching a 100 people who cares about the business/start-up makes a lot more buzz than reaching a 1000 that don’t care. Through Print media & Television marketing you invest a lot money and reach a comparatively low volume of potential clients.

Digital marketing is one the cheapest and most effective tools in the field of marketing as the probability of reaching the potential clients increases exponentially. Every single share or like your post/article get extends the reach of that article to the circle of reader.

Digital Marketing includes

·         Social Media Marketing.

·         Ad Campaigns via Google Ad-words.

·         Mailing via services like Mail-Chimp.

·         Messaging.