Branding by Hashtag..!

It’s highly unlikely to search on Google for something and come up with “No Results Found”.  It happened to me. I searched for hashtag of my not so famous blog called Its Diversified (itsdiversified.blogspot.com)

Well! It had been a year since I’d been operating a blog via Blogspot. I’d been on & off, having no consistency with posting timeline I never got much views. The more I explored the more I got fascinated and interested. As any other writer I wanted my words to reach more and more readers. So, I shared my posts a lot then one day it hit me, why not try to brand it. Using all those hashtags while posting on SNSs (Social Networking Sites) I realized I could brand my blog with a certain hashtag of its own. As first instinct I went and searched for #itsdiversified on google luckily enough I found it to be dead as google showed no result for search & same thing happened on all SNSs (Twitter, Facebook, G+ LinkedIn, Instagram & Pinterest) so didn’t had to look any further.

This was a huge breakthrough for me cause now in a way I get to own a hashtag as no one currently uses this (#itsdiversified) hashtag so when the only posts in relevant searches  would lead directly to me and my content on blog. Currently the hashtag is still not used by any other people but I am working and its promotion cause once it become trending and people start using it then it would mount to branding of blog. Phrase “Its diversified” also happens to be a phrase that could be commonly used by people if it were to be a noun it would have been a lot harder to promote it (But not impossible). #itsdiversified could be used in all sorts of posts tagging all I have to do is promote it in a way that people start taking it into a notice and start using it if they feel its need. If #itsdiversified becomes trending enough then as being its base brick it would increase my blogs visibility, because being all initial posts of #itsdiversified linking to me and my blog google has learnt to prioritize my posts. This could be understood as teaching Google (Its worms) to direct themselves at my posts when & if #itsdiversified is searched.

Similarly creating and owning a hashtag could help you in branding. No matter what business or start-up you have what product you are selling or if you are profiling yourself, hashtag building would help a lot. From my point of view Hashtag creating & building is one the best branding techniques if it happens to pan out. As I have never seen branding by hashtag creating I cannot certify it as a commonly used or verified method of branding. I had an idea for promotion of my business (In this case my blog) and worked on it.

It doesn’t take a genius to understand that what I am saying makes sense even though you’re reading it for the first time that if a hashtag is created by you and becomes trending you would definitely get traffic. Besides out of all the hashtags you use do you know anyone who ever could certify that he/she is the creator of it or he/she posted the first post on internet. I mean if someone came up to you and say I was the first person to use #awesome on whole internet your first response would be “Yeah Right!” wouldn’t it. But in case of #itsdiversified I can easily certify it. As I kept track of my progress and made a video in which you would find the complete timeline of how I created #itsdiversified and initial results of google and all SNS that I searched. But don’t take my word for it, you can search for yourself on google and realize that results on it directs to me and my blog. Moreover you can search on any of the social networking sit (Twitter, Facebook, Instagram, LinkedIn etc.) for #itsdiversified and you would find top posts linking to me and my business (Blog). Though this method of branding by hashtag creation is not acknowledged by any of public figures I (a small blogger) could state for a fact that I have observed a certain amount of hike in viewers of my blog.