A start-up always has an idea as its seed. An idea is what
inspires a person to move forward. But idea has its own limitations, because
idea is something that cultivates a dream but in reality you need a plan to
turn it to success. A business plan is
well thought advanced form of idea that includes all aspects of the business
that would serve as the factor in decision making. A business plan constitutes
of various key features, which are important to be known.
♦ Figure out the problems you are solving.
First, you need to completely understand what are the
problems that you intend to solve with the start-up/business you’re running or
about to run? This will take you to the next step.
♦ Evaluate what will be the sector of your clients.
Once you’ve established what your business will be
about, then you need to realize who would be your potential clients. Their
Age/Interest/Occupation/Hobby/Gender/Location. Anything and everything matters.
♦ How will you reach those clients?
Now comes the problem that has the juice to wipe your
business out. No client, No profit and down goes the business. So, before
starting-up you need to understand and plan out
how to approach the potential clients and turn them into you long term
clients?
♦ What will be the investment in terms of money & resources?
Once you have it all planed out you will then easily
be able to assess what resources/manpower you would need and what will be the
investment to acquire those resources.
♦ Evaluating the profit by the amount of investment?
This is the anchor that will make the decision of
whether or not you should move forward with your plan. Once you know the
investment you need to make in order to start-up a business, you must calculate
the interest on that amount & evaluate whether the interest amount is less
than the profit or not. If not then there is no reason to start-up a business
because firstly you’re getting lesser return on your investment as you would
have received more, secondly there is no return of your efforts. So it is
better to rather keep the money on interest and work on something else as every
effort must generate a return.
Keep calm
strategize everything and work out every detail.
You can get
a lot further with working smart than with just working hard.
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