We all know about the fight between Apple & FBI, as the issue is currently exhausting most of Apple's resources and attention other giants are moving forward. Apple is more & more concerned for winning the battle against FBI that for a time being it might be overlooking the threat their competitor poses,And
Fate Hits You When You Expect It The Least.
Recently it's suggested through reports and leaks that Apple has removed audio jack from it's next flag ship device iPhone 7. At first it was believed that it's a good and bold move to remove the audio jack cause it will make the device slim and took balls to do it and fans of Apple said at-least Apple had the guts to do it, and move the built to next level, but the fail to comply with the fact that iPod is slim than iPhone and still has the audio jack. So basically removing audio jack has nothing to do with the fact to reduce the dimension of device, it's most likely a cost cutting move. Now when/if they remove the audio jack they might make it up by providing wired connection through charging port via a separate connector which apparently will be another accessory for apple users to buy. So Apple did cost cutting on it's product smartly and charged their customers for it and ofcourse Apple would the first to sell those connectors and that too on steep price.
The second issue to consider is, that every new device that apple launches is another so called FLAGSHIP DEVICE. Never ever has Apple considered to launch a device that could allow their loyal customers and fans to buy a decent priced device, and so no matter what they have to buy Apple's steep priced devices. Have you ever came across news that said "A Man Sold His House For iPhone 6" if not "GOOGLE IT" :P.
There's a storm coming in economic world and it's inevitable. So there's no doubt that Apple will loose customers if it keeps on launching only high end devices. while Apple is making change to design of same product (iPhone) Google is trying to launch Project Ara which might be considered as ONCE IN A LIFE TIME PHONE and with it's basic model is believed to cost just $50. More over a customer wouldn't have to buy a whole new device when he wants to upgrade. Considering all these fact it's safe to say that Google Might Know Down Apple. I mean we all know about the hit Apple's Economy took in last quarter.
It's a sad fact that Apple is forgetting the belief of Steve Jobs as he wanted to snatch the market from bullies and provide users the premium experience of technology at reasonable cost.